Who we are

Portrait of a middle-aged man with glasses, wearing a light blue dress shirt, smiling slightly, standing against a plain white background.

Rodney Barber

I am a social entrepreneur and public investment expert.

I am passionate about advocating for and equipping leaders to secure investment to enable resilient communities, whether at organizational, suburb, district regional or national levels.

I believe that the way to achieve better outcomes is through better decisions. To this end, I created Better Decisions. Better Outcomes TM, to enable public leaders to engage and think with others how best to deliver better outcomes for better public value to measurably improve living standards and eliminate systemic poverty.

I stand for leadership that listens, includes, and does what’s right even when it’s hard.
I bring communities and decision-makers together to work on what matters most — and make decisions they can be proud of, not just today, but in 10 years. I care less about quick wins and more about lasting outcomes — ones shaped by courage, connection, and what really counts.

I help leaders and communities shift from short-term fixes to decisions that stand the test of time — decisions grounded in integrity, shaped by real people’s voices, backed up by evidence and focused on outcomes that matter. I support them to see more clearly, lead more humanely, and build stronger, more resilient futures together.

I want to be remembered for leading with conviction, courage, and compassion — and for helping others find the clarity to act, even when it’s hard. I hope people experience me as someone who brings people together and believes in what’s possible.

In 2017 I trained and coached the government of a foreign country on how best to build decision makers’ and the public’s confidence and identify the right initiatives to achieve the vision.

In 2020 I commenced as a contract employee with the International Monetary Fund advising governments  of developing nations how to improve decision making.

In my suburb, Newlands, I have used parts of BDBO to collectively engage with local leaders to set a vision for 2030, to build community wellbeing and resilience, and identify how best to achieve that vision and measure outcomes.

I have also applied BDBO to Public sector and NGO organizations

If you want to know more about why I do this

My background

During my time at NZ Treasury from 2009 to 2016, I established the Better Business Cases Framework to inform decisions on initiatives. I led the capability development of the public sector nationally including the establishment of training, communities of practice, clinics and coaching. I had the framework evaluated in 2015 and one of the recommendations was to take a wider sector and country perspective. My BBC journey at Treasury is here

I left Treasury in 2016, founded Barber Associates and created Better Decisions. Better Outcomes (BDBO) Framework, to identify the right initiatives to have an exuberant economy, stunning environment, thriving communities and vibrant cultures, with the enabling infrastructure. I have coached a district to do this and several public sector agencies as well as build and maximize their internal capability for ‘best public value’ investment decision making to achieve their vision.

Meet the Associates

  • Portrait of an older man with gray hair wearing glasses, a checkered shirt, and a dark sweater, smiling in front of a light background.

    Stephen Davies Howard

    Director at Davies Howard Group Ltd.

    Stephen is recognised as a skilled facilitator accredited to conduct Investment Logic Mapping by the Victoria State Department of Treasury and Finance and he is the only independent (non-government employee) endorsed by the New Zealand Treasury as both an ‘Expert’ practitioner and reviewer for the Better Business Case process.

  • Professional portrait of a man in a suit with a light-colored shirt, smiling against a soft-focus background.

    Simon Vagn Larsen

    Director at Open Service Design Ltd.

    Simon co-designs and delivers innovation in many forms, including labs, for private and public sector organisations and assists with improvements in systems, culture, organisational development, and innovative change. Simon’s engagement equips people with the thinking, tools, processes, and the action of human-centered service design.

  • Smiling middle-aged man with short gray hair, wearing a suit jacket over a light blue shirt, standing indoors with a blurred metallic background.

    Brett Hodgson

    Business Adviser and Director

    Brett is an experienced executive having developed his skills through roles held at Board, Country and Regional levels for multi-nationals. Brett has also built his own successful IT services business. Brett specialises in governance, innovation and organisational performance through the development and mobilisation of teams with clear strategy, commonly shared goals and vision.

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    Peter Bonniface

    Business Consultant at BRP Consulting

    Peter specialises in working with organisations to help them develop investment proposals that are strategically aligned, compelling, and provide value for money. He is a Treasury endorsed Better Business Cases Expert Practitioner and Treasury accredited Gateway reviewer.

  • A smiling middle-aged man with gray hair, wearing a dark blazer and a checkered shirt, standing indoors in front of a window with blinds.

    Mark Abbot

    Principal at Mark Abbot Consulting Ltd.

    Mark specialises in organisational strategy and transformational change. His local government experience comes from senior executive and consultancy roles covering corporate asset management; sector strategy development and implementation; organisational planning and evaluation; and programme management of transformational infrastructure.

  • Professional man with glasses, wearing a blue shirt and dark blazer, smiling in front of a blurred background.

    Lewis Weatherall

    Director at Business Case Consulting Ltd.

    Lewis specializes in assisting clients to develop high quality business cases using the Better Business Cases (BBC) approach. Lewis is a Treasury-endorsed Expert Practitioner and Reviewer, an APMG International approved trainer and an Investment Management Standard (ILM) facilitator.

  • James Barnes

    Director at Ingage Global Limited

    James is the creator of the Relationship Equity Management (REM) Model, incorporating “Indigenous Thinking”. He has 30 years of practice proven local and international experience, specialising in Stakeholder Engagement and Relationship Management across Central and Local Government, and the Private and Not for Profit sectors. James is of Ngāti Porou descent which enables him to provide a cultural perspective to organisational transformation and change management.

  • Dr. Huong Nguyen

    Dr. Huong Nguyen works at the intersection of strategy, human resources and foresight, helping organisations turn bold visions into practical outcomes. She is passionate about building future-ready workplaces and communities where people have the support and capabilities to adapt to change.

    Huong’s perspective is shaped by diverse experiences, including developing strategies for New Zealand government agencies, designing people experience initiatives, collaborating with the OECD, and judging global futures endeavours (for both the Association of Professional Futurists and the Next Generation Foresight Practitioners Fellowship). Grounded in systems thinking and inclusive leadership, Huong brings curiosity and care to how people, communities and organisations prepare for what’s next.

  • Rosaleen Smith

    Director at AddsValue Ltd

    Ros is a practical strategist and action leader, highly regarded for her work converting strategy into realistic and implementable plans. Her strong record includes leading the recovery of underperforming programmes, securing and managing investment using the better business case process, building and maintaining fit for purpose governance models, and enabling productivity uplift through modern technology, business process change and meaningful engagement.

    With 25+ years of global experience in project and programme delivery, Ros helps business turn problems into impactful results.  Her work is grounded in good practice, practical tools and techniques, authentic leadership, and a deep commitment to meaningful outcomes.

    Originally from Ireland, Ros has worked with multinational corporates, central government agencies, and local communities to deliver large-scale change and business transformation.

  • Bill Mcdonald

    Strategic Finance and Investment Advisor
    Wellington, New Zealand

    Bill is a trusted advisor with more than 25 years of senior-level experience in public sector finance, investment strategy, and infrastructure planning. He specialises in evaluating complex, high-value projects and preparing business cases that align

    with public sector investment frameworks and government decision-making processes.

    A former CFO at Wellington City Council, Bill brings a deep understanding of the financial, political, and operational drivers that underpin public infrastructure and service delivery. He has worked extensively with local authorities and government agencies, contributing to initiatives ranging from prison development and port revitalisation to fleet electrification and urban investment planning.

    Bill’s approach is strategic and grounded. He is known for translating high-level goals into practical solutions, building consensus among diverse stakeholders, and delivering clear, evidence-based recommendations. Calm under pressure and collaborative by nature, he is a valued partner on projects requiring thoughtful navigation of complexity and change.

  • Jamie Scott

    Jamie Scott (MHRINZ) is a Director of Jordan Scott Consulting and has a 30 year career as a trainer, facilitator, coach, Personnel Manager and National Human Resources Director.

    He is an active member of the Human Resources Institute of New Zealand and recently served two terms as the Wellington Branch President.

    He also works as a Senior Consultant with Inspire Leaders and is an accredited Senior Associate and Trainer with the Forum Corporation (a global, research based Leadership Development Organisation which specialises in providing short –course programmes for senior leaders).

    Jamie has a very engaging and interactive working and facilitation style and thrives on the opportunity to build long-term business partnerships with clients that contribute to the bottom-line and enhanced organisational effectiveness.

     Jamie regularly designs and facilitates leadership development programmes, team development interventions, personal coaching and interpersonal communication/ self-awareness workshops and is accredited in the following range of personality/ behavioural style instruments & qualifications:

    o   Myers-Briggs Type Indicator (MBTI)

    o   DISC Behavioural profiling and 363 feedback instrumentation

    o   Hay McBer and Lominger Competency modelling

    o   The Leadership Circle (TLC) 360 profiling tool

    o   Team Management Index (TMI)

    o   Human Synergistics LSI1 and LSI2 Profiling tools

    o   ICC Accredited Coach

  • Peter Hanning

    Peter is an accomplished leader specializing in process innovation, organizational realignment, and transformation. With a background that started at Ernst and Young in Wellington and work in the telecommunications and publishing sectors in the UK, he returned to Auckland to consult primarily for local and central government agencies.  He excels at bridging the gap between strategy and execution. An expert in stakeholder engagement, Peter builds consensus from the board level to the front line to ensure the seamless adoption of change programs.

    As an accredited Better Business Cases (BBC) trainer and practitioner, he has been instrumental in shaping the BBC framework in New Zealand. His work includes leading the pilot of BBC for socio-economic programs, clarifying its integration with government policy processes, and bringing a human-centred approach to policy by establishing the Auckland Co-Design Lab. Peter is also a proud Board of Trustees member for The Storytime Foundation, a charity that supports families with new borns, and also has programmes to support the children of incarcerated parents.